About Us

Meet our Founder

Jose Malpartida

Jose Malpartida is a passionate C-level technology executive with a track record of envisioning and executing forward-thinking digital products and experiences. He most recently served as CPO of Aura, a digital security and intelligent safety solutions company and before that served as CPO of Bond, an innovative personal security startup. Other product leadership roles include building international product management teams and launching new growth categories for Wayfair, and launching and scaling Amazon’s Marketplace and Fulfillment by Amazon (FBA) businesses in Mexico.

Jose serves as a board advisor and consultant to high-growth companies. He holds an MBA from the Tuck School of Business at Dartmouth College.

Meet Our Founder

Jose Malpartida

Jose Malpartida is a passionate C-level technology executive with a track record of envisioning and executing forward-thinking digital products and experiences.

He has served as Chief Product Officer for disruptive, hypergrowth SaaS companies as well as a product executive leading innovation and international expansion teams for Amazon and Wayfair.

Areas of expertise include developing product vision & innovation strategies, customer-centric product development and building-high performing global teams.

Beyond his executive roles, Jose serves as a board advisor and consultant to high-growth companies. He holds an MBA from the Tuck School of Business at Dartmouth College.

Our impact in figures:

YOY revenue on product-led growth initiatives 

professionals trained in product management best practices
products launched

improvement in NPS 

in revenue opportunities uncovered

What Makes Us Unique

Customer Centric Product Development

Our expertise and track record is deeply rooted in our customer-centric approach to product development. Customer centricity places the customer in the middle of every decision a product-led company makes and applies proven methodologies such as the Amazon Working Backwards Method and Jobs-to-be-Done framework to ensure product initiatives address real customers’ needs and drive business value.

Proven Experience and Results

Various consulting and advisory firms are built on theory rather than hands-on operator experience. We bring deep product management expertise from some of the largest and most innovative companies in the world, along with a proven track record of results.

Breadth and Depth of Expertise

Our team has a wealth of hands-on product experience across B2C and B2B companies in the e-commerce,  marketplace, security and digital services domains.

We have driven significant impact for innovative growth stage companies, as well as big tech companies like Amazon. Our experience also involves launching global products and unlocking new business growth across multiple geographies.

From building a new product from the ground up, formulating a product strategy, accelerating growth and developing leaders and high performing teams, we can provide the experience and guidance to tailor a solution to your product and company goals.

Areas of Expertise

Product Vision & Strategy

Product vision and strategy

Product positioning and execution

Journey to Product-market fit

Roadmap and OKR planning​

Innovation Management

Building & Developing High-Performing Product Teams

Custom product organization design

Product leadership assessment, development and upskilling

Managing distributed, global teams

Customer Centric Products

Customer experience journey across digital and offline touchpoints

Customer experience measurement

Implementing Voice of the Customer programs

Product Management

Product vision and strategy

Product positioning and execution

Journey to Product-market fit

Roadmap and OKR planning​

Innovation Management

Building & Scaling Product Development Teams

Custom product organization design

Product leadership assessment, development and upskilling

Managing distributed, global teams

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